New World Makati Hotel: A 5-Star Brand Launch for JANAT Paris
On April 25, 2024, Janat Paris unveiled its elegant brand launch at the New World Hotel Makati , in partnership with the Association of Purchasing Managers of Hotels & Restaurants, Philippines (APMHRP) . This influential organisation serves as a network hub for procurement professionals across industries, making the event a strategic platform to introduce Janat’s exquisite tea offerings to key decision-makers.
The event celebrated Janat Paris’ rich heritage of tea craftsmanship, featuring refined blends such as its signature French Oak Tea —the world’s first tea brewed in oak barrels to create a subtle infusion with delicate oak wood and vanilla perfumes. Attendees immersed themselves in the artistry and sophistication behind the brand, perfectly aligned with the demands of high-end hospitality and premium retail.
A highlight of the launch was the Tea for Two Project , reflecting Janat’s dedication to empowering women across its supply chain—from tea plantations to creating sustainable global value. This initiative exemplifies Janat’s commitment to fostering kindness and enriching lives through tea.
The event underscored Janat Paris’ mission to deliver more than just tea; it offered a sensory journey that inspires connection, elevates experiences, and leaves a lasting impression—one cup at a time.
Key-takeaways:
On April 25, 2024, Janat Paris held a brand launch event at the New World Hotel Makati in the Philippines, in collaboration with the Association of Purchasing Managers of Hotels & Restaurants, Philippines (APMHRP).The event showcased Janat’s signature French Oak Tea, the world’s first tea brewed in oak barrels, offering a unique infusion with delicate oak wood and vanilla aromas.Additionally, the “Tea for Two Project” was highlighted, reflecting Janat’s commitment to empowering women throughout its supply chain, from tea plantations to global value creation. This initiative underscores Janat’s dedication to fostering kindness and enriching lives through tea.